If you’re an esthetician, you know all too well that you can only control your client’s skin when you are giving them a treatment. Your client’s diet, lifestyle, and other habits in between sessions are up to them.
In the same vein, your clients may resist sticking to the skincare routine you’ve picked out for them. But if you want your clients’ skin looking as good as possible, you should absolutely encourage them to stay the course.
Here are three points to help you explain why sticking to a skincare routine is the best way to get results.
You Picked Out the Best Products for Their Skin
You’re a skin expert, and you have a degree or professional certificate to prove it. Your knowledge of skincare is why your clients came to you in the first place. So you are uniquely qualified to direct your clients to the ideal skincare routines for their goals.
Regular esthetician treatments are highly beneficial for a client’s skin. Yet just like regular dentist appointments don’t cancel out the need for twice-daily tooth brushing, regular facial treatments aren’t a substitute for day-to-day skin care.
If your clients are spending their hard-earned money to get treatments from you, they surely want the sessions to be as beneficial as possible. An everyday skincare routine will make all the difference, assuming your clients actually do it.
Before you send your client off with a new set of products, take time to explain the specific benefits of each. Hopefully, the products you direct your clients to use are top-of-the-line and non-toxic, or clean.
Once your client understands how this routine will benefit their skin, they’ll be glad not to waste time and money on inferior skin care.
Cellular Change Takes Time
Many clients will start a new routine for skin care and then give up when they don’t see immediate results. Unfortunately, this just is not how the skin works.
Even the most perfect skincare routine takes time to be fully effective. Serums that change your skin on a cellular level require regular application for about three months. This is the length of time it takes for deep skin cells to naturally rise to the surface. A simple cleanser, which alters your skin’s pH, can take several weeks to yield noticeable results.
Your clients may argue that they have used other products that seem to be effective much more quickly. Some products seem to have immediate results. However, these products are not in your clients’ best interest.
First of all, a skin quick fix is always going to be superficial, because it changes the skin at the surface level only. Once that skin naturally falls away, the client’s skin will be right back to where it was before. Also, quick-fix products are most likely not clean. Your client may be getting temporarily brighter skin but could be exposing themselves to toxic chemicals in the process. It’s just not worth it.
Skincare Is Cumulative
Regular, or non-clean, beauty products can gradually become dangerous because toxic chemicals build up in the skin. But the reverse is also true.
The more diligent a client is about their skincare routine, the more they will be able to fight the long-term effects of skin aging and damage. There are nights that your client might not feel like applying that extra serum, but it’s worth it. In skincare, as in life, small habits add up to make a big impact.
At the end of the day, your job as an esthetician is to make your clients look and feel good. No one likes a scold. Gently explain to your clients why they should stick with their skincare routines, then step back. Once they see for themselves just how right you are, you’ll never need to convince them again.
Find the Best Skin Products for Your Clients at Skin Moderne
The best way for clients to stick to a routine is for them to see good results. Therefore, at Skin Moderne, we provide estheticians with high-quality products that guarantee positive results. Find out more about our products by calling us at +1 559-967-0950. We are here to help!